Discover why these 3 products (shirt, pillow & shoes) made over $10,000/month...
*THE SECRET BEHIND WINNING PRODUCTS*
There’s 2 tried-and-proven ways to consistently create winning products:
Target a SUPER-HOT niche that doesn’t have many products already.
The easiest way to do this is to create your own passion niche. To do this, you cross two passion niches together. For example: crossing Pugs with coffee. It’s not enough to target one niche with PoD - you need to have a clever twist to your designs. And this is what crossing two passion niches helps you achieve. Having products that speak to customers and embody THEM in a unique way that they haven’t seen before is what motivates them to BUY.
*HOW TO FIND & COPY WINNING DESIGNS*
Use Shutterstock to look exclusively for illustrations (these usually look the best when printed on t-shirts). Once you’ve set that, type in one passion niche e.g. Pug Dog.
It can be quite difficult to cross two niches together at once, so here’s a pro tip: look up just ONE passion niche and scroll through the art people have already made and use THAT as inspiration. Using this technique, Sarah found a cross niche of Pugs and Unicorns.
Next, you need to make sure the cross-niche is in demand. To do this, use Facebook’s ad targeting tool and see whether your cross niche falls within an audience of 100,000-500,000 people. Example: Target both keywords “Pug” AND “Coffee” and see how broad the audience is. If it falls under this range, there is enough demand to create a store out of.
*HOW TO ADD PRODUCTS TO YOUR STORE*
After you’ve found a cross-passion niche design that have good potential to test and sell, you’ll want to add them to your store. In this tutorial, we used Printful, which is free.
Here are the step-by-step instructions to do this:
Step 1: Download Printful from the Shopify App Store and click “Get”. Once loaded, click the “Install App” button and create an account.
Step 2: Click the “Add product” button. Select the option “Choose File” and test it using a FREE sample image as shown in the video. You don’t want to go and buy a design, only to find that it looks terrible on a shirt!
Step 3: Continue by clicking on the “Proceed to mock-ups” button and double check that ALL elements of the design - especially text - are visible and not too small. Then click the “proceed to description” button.
Step 4: On the next page, you can update the text that’ll appear on your product listing for it. You can change the title, description and whatever else you like. When done, click the “proceed to pricing” button.
Step 5: Here, you have to two options. 1) Set each individual price for each shirt. Or 2) if you’re too lazy, you can add whatever profit margin you want on top of it - e.g. 50% profit to each sale. Whichever option you pick, click Product Collections and select the right one. To finish off, click submit to store.
*HOW TO SET UP PAYMENTS*
When a customer actually comes in and orders it, we need to be set up to pay Printful for the order. Here’s how to do this:
Step 6: On the Printful dashboard, click the “billing” button. Next, click the “Add Payment Method” button, and then select the “Save Payment Method” button. After this loads, type in your credit card number and give your billing address.
Step 7: And once you’ve done that, scroll down and click Save Payment Method, and then just be a little more patient again and let Printful load. Once it has, your payment method is all set.
[EXTRA TIP] *HOW TO ADD YOUR LOGO TO THE SHIPPING SLIPS ON THE PACKAGE*
This helps to build a real, actual brand for your store and encourage repeat customers!
Step 8: In the settings page inside the Printful app, select “Packing Slip” from the menu. Next, click “Select Image to Upload”. Find your store logo image file and open it. After a few seconds, when completely loaded - click “Save”.
But remember - if you want to build a brand and have repeat, happy customers, then it’s important that you send them an awesome product. Here are some tips to do that.
#1: Upload an HD image for so that your customers will love their shirt.
#2: Avoid pictures that have backgrounds
#3: Remember, you can print on MORE than just shirts!
Did you know that you can print onto all SORTS of products? Wine glasses, blankets, clocks, even SHOWER CURTAINS! It’s not just t-shirts that sell well with Print on Demand - so don’t be afraid to get creative!
#4: Avoid getting sued and buy the RIGHT image license
DON’T FORGET: You can’t just use the standard image license when purchasing images on Shutterstock to resell by printing them on products. Purchase the ENHANCED image license.